Vice President, Audience Modeling & Data Science, Disney Advertising Sales
Disney Advertising Sales
Dana McGraw is Vice President, Audience Modeling & Data Science, Disney Advertising Sales. In this role, McGraw oversees groups responsible for data science, analytics, search and App store optimization. She leads data science and advanced analytics for advertising sales, covering Disney’s portfolio of linear, streaming, digital and social properties across ABC, ABC News, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX Networks, Hulu and National Geographic Networks. She is also responsible for data science tied to ESPN and ABC affiliate sales and marketing.